Snapchat My AI Snaps: Send photos and receive AI-generated images

Snapchat My AI Snaps allows users to send photos to My AI chatbot and receive AI-generated images in return, demonstrating its AI image processing capabilities based on ChatGPT and GPT-4.

Snapchat first released the new My AI Snaps feature to Snapchat+ subscribers to encourage feedback and make improvements before rolling it out to all users. For reference, Snapchat launched My AI for Snapchat+ users on March 6, releasing it to all users on April 19.

Read on to learn how to use My AI Snaps and potential My AI conversations for advertisers targeting younger audiences.

How to send photos to my AI and receive my AI shots

Snapchat+ users with access to My AI can send a Photo Snap to the chatbot using the same process as sending Snaps to friends.

Snapchat will notify you when My AI replies to your Snap based on your notification settings.

snapchat my ai notificationScreenshot from Snapchat, June 2023

Based on its analysis of your Snap, My AI will send a Snap back.

snapchat my ai snapsScreenshot from Snapchat, June 2023

These examples of My AI Snaps show that it has great potential but still has a long way to go with image interpretation.

snapchat my ai snapsScreenshot from Snapchat, June 2023

You can save Snaps my AI sends in chat or take a screenshot.

snapchat my ai save in chatScreenshot from Snapchat, June 2023

My AI doesn’t always send a Snap in response. Sometimes, it just offers a text reply to your Snap.

At the time of testing, my AI couldn’t understand snaps sent from photos in my camera roll. But that will likely change in the not too distant future.

snapchat my AI doesn't understand camera roll snapScreenshot from Snapchat, June 2023

Snapchat My Ads AI and new advertising opportunities

In addition to sending and receiving Snaps, My AI shows ads in select conversations. The relevance of the announcement can be variable in relation to the current discussion.

snapchat my AI ad examplesScreenshot from Snapchat, June 2023

Ads within My AI conversations offer advertisers the ability to reach a growing ad audience through Generative AI that includes:

  • Users ages 13-17: 125.6 million, 19.9% ​​of total ad audience.
  • Users aged 18-24: 243.5 million, 38.6% of total ad audience.
  • Users aged 25-34: 145.9 million, 23.2% of total ad audience.

You can see the potential for advertising in Snaps from My AI. My AI could recommend fashion, restaurants, recipes, and other relevant products or services in Snap conversations.

snapchat my snap ai examplesScreenshot from Snapchat, June 2023

While ads don’t appear in Image Snaps, they do appear in My AI conversations after Snaps are sent and received.

snapchat my ads AIScreenshot from Snapchat, June 2023

Considering users can invite My AI into group chats, it’s only a matter of time before most Snapchatters become familiar with AI-powered conversations.

Snapchat web interface with My AI

While Snapchat is available through a web interface on desktop browsers, many My AI features can only be accessed on the iOS or Android app.

Instead of the ads served by Snapchat My AI is the following message:

Not supported on the web
Check from your phone to see what’s been sent!

When My AI sends a snap, it shows the following message:

New shot
Open the mobile app to view

snapchat my ai on the web interfaceScreenshot from Snapchat, June 2023

You can, however, view the My AI profile in a desktop browser and add it as a friend.

snapchat my profile aiScreenshot from Snapchat, June 2023

The Future of Snapchat My AI Snaps and Announcements

The integration of My AI Snaps is a powerful step forward, merging the realms of social interaction with advancing AI capabilities.

While there are areas for improvement in image interpretation and overall safety, the platform’s potential is vast, particularly in providing new advertising opportunities to reach younger audiences.

As technology develops, we can expect Snapchat My AI to transform the way users interact with generative AI, delivering a personalized social media experience and a new range of advertising opportunities.

Featured Image: Ink Drop/Shutterstock

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